Bursting with vibrant designs that are as stylish as they are sustainable, Gudrun Sjödén’s romantic summer collection is proof that going green really is the new black. From gorgeous bikinis that will travel the world with you for years, to chic loose-fitting trousers that will be a trusty favourite until they’re worn out, each garment is designed with a long lifespan, so it’s better for you – and the planet.

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With fashion and functionality at the heart of the brand, hard-wearing yet beautiful fabrics are brought to life in a kaleidoscope of colours and prints, so you can mix and match to get the most out of every piece.

And, as with every Gudrun Sjödén collection, this range is rich in distinctive Scandinavian design, as well as materials and handicraft techniques from around the world. It features cotton from India, panels that are densely woven with fine gold/silver thread and intricate hand-painted details, making it the perfect way to breeze into the new season.

Eco-friendly fashion

From Gudrun’s initial watercolour sketches through to the finished items, for Gudrun Sjödén, sustainable fashion is more than just a buzzword, it’s a life-long ethos that encompasses every step of the production process.

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Sustainability runs through every fibre of the clothes, with creations made from organic cotton, linen and lyocell. In fact, this is the 25th year that Gudrun has used organic cotton in her designs. On top of this, the Scandinavian designer only suppliers who share the same environmental ethos as the brand, so you’ll not only look good in her designs, you’ll also feel good in them, too.

So, why not explore Gudrun’s wonderful world of colour? Bursting with timeless pieces, you’ll be able to fill your wardrobe with stunning designs you’ll treasure long after this summer is over.

Discover the new summer collection at gudrunsjoden.com